HR that creates competitive advantage
You’ve built something worth scaling. Now you need people systems that can keep pace with your ambition. The informal HR that worked when you had 15 staff doesn’t work at 50. The ad-hoc approaches that got you here won’t get you where you’re going.
Strategic HR is the difference between scaling successfully and hiring reactively in a panic. Between retaining your best people and watching them walk out the door. Between a team that’s aligned and engaged, and one that’s just showing up.
Let’s build HR that gives your business a competitive advantage.
They were growing fast and losing people faster
When Mark and his co-founder started their healthcare technology company, culture happened organically. Everyone knew everyone. Communication was easy. Values were shared, not documented. Then they hit 40 staff. Then 60. Suddenly, the people who’d been there from the start were leaving. New hires weren’t sticking. Middle managers were struggling. The culture that made them special was slipping away, and they couldn’t figure out why.
“We’d grown so fast that we’d never stopped to think about what kind of workplace we wanted to build,” Mark told us. “We were so focused on the product that we forgot about the people. And now we were paying for it.”
We started with data. A comprehensive engagement survey revealed what exit interviews had only hinted at: people didn’t feel connected to the company’s direction. Career pathways were unclear. Recognition was inconsistent. Middle managers had been promoted for technical skills but never trained to lead.
From there, we built a strategic HR plan that addressed each issue:
· A clear values framework that connected individual roles to company purpose
· Career pathways and development programmes that gave people a reason to stay
· A performance management system that drove accountability and recognised contribution
· Leadership training for middle managers
· Retention strategies targeted at key talent
Within twelve months, the number of people choosing to leave dropped from 28% to 14%. Engagement scores climbed. And Mark’s leadership team had the data and systems they needed to make smart people decisions as they continued to scale.
“We went from firefighting to forward-planning,” Mark said. “For the first time, our HR is an enabler, not an afterthought.”
HR strategy that supports where you’re going,
not just where you are
Strategic HR consulting is about building people systems that align with your business strategy. It’s about thinking ahead: what capability do you need in two years? How do you retain your best people? How do you build a culture that scales?
We work with growing businesses that have outgrown their current HR approach. You might have an HR coordinator or manager handling the day-to-day, but you need senior expertise for the bigger picture. You need someone who can connect your people strategy to your business strategy.
That’s where we come in.
HR Consulting Services
Every business is different. Your HR strategy should be too.
Know what capability you have. Know what capability you need.
Turnover is expensive. Losing your best people is devastating.
Attract global talent with packages that work for everyone.
Surveys measure engagement. They don’t create it.
Performance management should develop people, not just judge them
Wellbeing is a performance strategy, not a perk.
Values on a wall mean nothing. Values in action mean everything.
Ready to build your HR Strategic foundations?
Our strategic HR consulting services are charged at $230 + GST per hour.
Strategic HR projects vary significantly in scope. Some businesses need a targeted intervention in a specific area; others need comprehensive strategy development and implementation support. We’ll work with you to scope what you need and provide a clear estimate before we begin.
What to expect:
· Initial consultation to understand your business and goals
· Clear scope and investment estimate
· Practical recommendations you can implement
· Hands-on support through implementation if needed
· Knowledge transfer so your team builds capability
Not sure if you need core HR or strategic HR support? Book a free 15-minute call and we’ll help you figure out the right starting point.
Your Questions, Answered
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Core HR services build the essential foundations: employment agreements, policies, compliance, onboarding systems. Strategic HR consulting addresses higher-level challenges: retention strategy, performance management systems, engagement programmes, and aligning your people approach with your business strategy. Most growing businesses need both, but the starting point depends on where you are.
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We connect strategic HR to business outcomes. That means tracking metrics that matter: retention rates, time-to-productivity for new hires, engagement scores, performance against goals, and the cost savings from reduced turnover. We help you establish baselines and track progress so you can see the return on your investment.
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Not necessarily. We often find gaps in core HR when we’re doing strategic work, and we can address both in parallel. However, if your employment agreements are non-compliant or you have significant legal risks, we’ll recommend addressing those first. We’ll be honest about what needs to happen and in what order.
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Absolutely. We often work alongside internal HR teams, providing senior expertise on strategic projects while they handle day-to-day operations. We can also mentor and upskill your existing HR team to build their strategic capability.
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It depends on scope. A targeted retention strategy might take 6-8 weeks. A comprehensive HR strategy with implementation support might span 6-12 months. We’ll give you a realistic timeline based on what you’re trying to achieve.
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Yes. While we’re based in Auckland, we work with businesses throughout New Zealand. Strategic HR consulting can be delivered virtually, with on-site sessions where needed.
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We work across industries, but we have particular experience in property, trades, hospitality, healthcare, professional services, and technology. The principles of strategic HR apply across sectors; we adapt our approach to your specific context.
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Book a consultation. We’ll discuss your business, your goals, and your current challenges. From there, we can recommend whether strategic HR consulting is the right fit and scope out what a project might look like.